Chef’s Pass

No compromise

Consumer demand for bold new flavours is intensifying and so is the pressure at the pass, pushing chefs to innovate at speed to capture the imagination of their diners. We helped Kerry Foods capitalise by launching a range of authentic flavours and ingredients to save chefs time – generating unprecedented demand via impactful campaigns and an exclusive app experience for the chef community.

Maximum flavour

Chef’s Pass is compelling due to the sheer intensity of flavour, achieved with clean ingredients and without the need for specialist skills or preparation. Not only could the onion reduction caramelize 1kg of onions in 8 minutes, but via the app and social campaigns, Chefs had access to new recipes, ideas and know-how to work with. Chef’s Pass has taken flavour to a new level, attracting a community of 30,000 chefs and the attention of all major catering media.