Demand for assisted living and care homes is on the rise, with resident expectations going beyond basic facilities to the quality of care and community needed for a better life. We helped One Housing Group reframe their value and revitalise their sales and marketing approach so they could create a personal connection with residents and drive preference in an increasingly competitive market.
The key to success has been a more purposeful and resident-focused brand and a more personalised engagement approach. Hyper-local marketing, targeted Google ads and a new CRM system has transformed enquiries and conversion. And a new range of content is deepening engagement by showcasing the quality of support and care provided to residents across communities.