One Housing

Going beyond

Demand for assisted living and care homes is on the rise, with resident expectations going beyond basic facilities to the quality of care and community needed for a better life. We helped One Housing Group reframe their value and revitalise their sales and marketing approach so they could create a personal connection with residents and drive preference in an increasingly competitive market.

Getting closer

The key to success has been a more purposeful and resident-focused brand and a more personalised engagement approach. Hyper-local marketing, targeted Google ads and a new CRM system has transformed enquiries and conversion. And a new range of content is deepening engagement by showcasing the quality of support and care provided to residents across communities.