White Collar Factory
2.16, 1 Old Street Yard
Transforming how young girls engage in sport and live a more active life
In the UK, girls are still less likely than boys to engage in sport at school age. We worked with a leading education academy to create Stride – a movement and online hub thoughtfully designed to make it easier and simpler for teachers to inspire young girls to positively engage with physical education.
Unlike other teacher resource websites, Stride is dedicated to physical education and offers whole schemes of work, saving teachers a significant amount of time on lesson planning. Its positive purpose, encouraging voice and simple model has already recruited several inspirational sportswomen to get involved and one of the UK’s largest multi-academy trusts to take on the challenge.